Introduction

AlipayHK provides a SKU Exposure Solution that enables merchants to reach AlipayHK wallet users through a built-in traffic entry point within the wallet. Merchants synchronize their SKUs to AlipayHK via the Content Synchronize API, making products visible to users in designated in-app areas.

image.pngHow It Works

The solution follows a traffic-redirect-deliver model:

copy
AlipayHK Wallet (traffic entry point)
    ↓ User clicks SKU
Merchant Mini-program (for user purchase)
  1. Content Synchronization — Merchants call the Content Synchronize API (api/open/alipay/v1/content/synchronize) to push SKU information to AlipayHK, including product name, images, price, categories, and a linkUrl pointing to the merchant's mini-program page.
  2. Traffic Entry & Display — AlipayHK displays the synchronized SKUs in designated in-app areas (e.g., Lifestyle tab) to wallet users. The exposure field controls visibility (exposed / hidden).
  3. User Click → Merchant Mini-Program — When a user clicks a SKU, AlipayHK redirects them to the merchant's mini-program page via the linkUrl (starts with alipayhk://) to place an order.
  4. Merchant Payment & Delivery — The user completes the order and payment within the merchant's mini-program, continuing the merchant's own payment flow. The merchant then delivers the product to the user.

Key Benefits

  • Traffic Acquisition — Merchants gain exposure to AlipayHK's active user base through in-app display areas, without needing to build their own user acquisition channels.
  • Seamless Redirect — Users tap a SKU and land directly on the merchant's mini-program order page — no intermediate pages, no context switching.
  • Merchant-Controlled Flow — The merchant owns the entire order and payment process; AlipayHK serves purely as the traffic entry point.
  • Flexible Content Management — Merchants can create, update, and toggle SKU visibility (exposure) in real time via the same API, controlling availability based on stock or promotions.

Getting Started

  1. Obtain credentials — Contact AlipayHK to receive your merchantAccountId (starts with 2160), clientId, API signing key, endpoint.
  2. Implement signature — All requests must be signed; see API Structure.
  3. Synchronize SKUs — Call the Content Synchronize API with your product details.
  4. Set exposure — Toggle exposure to exposed to make SKUs visible to users.
  5. Handle redirect — Ensure your mini-program page (linked via linkUrl) can receive users and process orders through your own payment flow.